Allu Arjun on Pushpa's success: 'Authenticity appeals to audiences even if plot is region-specific'

Allu Arjun and Rashmika Mandanna starrer 'Pushpa: The Rise' has had a successful run at the ticket window, earning multi-hundred crore in regional languages. The film had another excellent collection of 7.75 crore net in its fourth weekend. The story of 'Pushpa' is centred around the Rayalaseema region in southern Andhra Pradesh, yet it was this past year's biggest pan-India hit. Are Indian audiences finally warming up to the idea that content matters more than regional specificities? At least Allu Arjun, the star of 'Pushpa', believes this is happening. 

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